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Burrell has designed and implemented compelling experiential brand messages
for both industry and consumer audiences on four continents for over twenty
years.
He designed and produced product launch events, press events and videos for Nintendo’s partners and the press at Hollywood’s Kodak Theatre and in Japan, and for the international membership of the American Society of Travel Agents in Egypt, Hungary, Germany, Portugal and Taiwan.
He spearheaded Kawasaki’s yearly Dealer Meetings, Coca-Cola’s back-to-back national Leadership Meetings, and Xerox’s simultaneous brand marketing launches in Chicago and London. He led the creative production team for Chrysler’s Concours d’Elegance showcase event, and served as performance coach for Suzuki's product launches at the New York and Chicago Auto Shows.
In the B2C arena, he orchestrated the national launch of a blockbuster video game for Nintendo through a virally marketed national video competition, and Nortel turned to him to create and manage a six-month scalable road tour across the U.S. and Canada targeting key customers and potential new customers.
He created historically significant programs for permanent display in museums in Memphis, Galveston and New Orleans, produced World’s Fair media presentations, and is a voting member for The Grammys.
He has held senior management positions at Jack Morton Worldwide, and Production Group International, supervising up to 100 production specialists in 35 company offices throughout the U.S.
Whether guiding the creative process, or leading a team of specialists in the execution of a complex project, his genuine enthusiasm and breadth of experience ensure a high quality experience every time.